BEHIND THE BRAND

For those who don't know us yet, we are a young streetwear brand born in Barcelona. 

The word "odo" has a Ghanaian origin and means love, resistance and persistence, values that govern the entire human and creative base of our brand.

We arrived at the fashion market with the differential of bringing originality to all the production processes of our pieces, remembering that all garments transmit a message about the person who wears them. This is thanks to semiotics and the signs of fashion, the way a person wants to be seen by society in general.

And we, at ODO, want to dress people who don't give up and who don't bow their heads to the difficulties and challenges that come along the way. We want to dress the warriors who are going to fight daily to face life!